EXPERTISE
KEY HEALTHCARE EXPERTISE
• Brand strategy/vision—strong, strategic and experienced full-channeled marketing communications creative lead on both healthcare and consumer brands
• Brand foundation—developing and running positioning and brand hallmark workshops and crafting foundational positioning statements and core values
• Business development—throughout career has been responsible for developing and maintaining relationships that result in new business and agency growth
• Concept development—fresh ideas for pitches, launches, rebrands or in-line products
• Copywriting—strong expertise in well-crafted copy/content for any therapeutic, diagnostic or device, category, for all communications channels
• Creative direction—experience running pitches, launches and overseeing day-to-day creative departments, with an emphasis on mentoring
• Expertise in building strong cultures—leading teams with an emphasis on support and collaboration
CLIENTS
KEY HEALTHCARE CLIENTS
Amgen, Abbott, Biogen Idec, Bayer, Biospace, Boston, Scientific, Breast Cancer Fund, Coopervision, Cotherix, Genentech, Illumina, Intuitive Surgical, Johnson & Johnson, Lever Brothers, L’Oreal, Medtronic, Merck, Navigenics, Neutrogena, Novartis, Novo Nordisk, Ortho Dermatologics, Philips, ResMed, Roche, Roche Molecular Diagnostics, Siemens, Thoratec, Valeant, Zeiss